Cover Letter Guide

Tell the employer why you are writing. Key elements: 1) position title and
company name 2) how you found the position 3) What key skills are you going to highlight below?
Or what key experiences make you a great candidate 4) Why do you want to work for the company?

Ex. I am writing to express my interest in the Marketing Coordinator Internship position at
BrightPath Marketing Solutions, as advertised on your careers page. With a solid academic
foundation in marketing from Post University and leadership experience managing student-led
initiatives, I am eager to apply my skills in a professional environment that values creativity and
strategy. My combination of academic achievement and practical experience makes me a strong
match for the fast-paced, collaborative nature of this role.

Ex. As a Marketing student enrolled in the Honors Program at Post University, I am interested in
the Marketing Associate Internship at BrightPath Marketing Solutions. I discovered this opportunity
through my university’s career center and am enthusiastic about the prospect of contributing my
academic training and practical experience in support of your company’s dynamic campaigns. My
proven ability to connect strategic thinking with results-driven planning makes me a great fit for this
position.

Ex. After researching BrightPath Marketing Solutions and its commitment to empowering local
businesses through innovative branding, I was compelled to apply for the Marketing Assistant
Internship. My educational background at Post University, coupled with direct experience
developing and promoting student-led events, positions me well to contribute meaningfully to your
team’s outreach efforts. I am confident that my dedication to purposeful, community-centered
marketing aligns well with your company’s vision.

Relate your experiences directly to the job description and the
qualifications of the position or the focus of the company. Two paragraphs may be needed if you
have extensive relevant experience to highlight or to make it more readable. Always back up the
skills you list with the context of where you gained them. Remember: show don’t tell.

Ex. Through my role as President of Post University’s Marketing Club, I have led strategic
initiatives, including managing a $2,000 annual budget, planning on-campus events, and fostering
partnerships with local organizations. This leadership experience has strengthened my ability to
manage competing priorities, communicate with diverse teams, and see campaigns through from
concept to execution—all of which I’m eager to bring to your marketing department.

Ex. During my internship with the Connecticut Small Business Alliance, I developed and scheduled
social media content, conducted donor outreach, and supported event logistics for major fundraising
initiatives. By streamlining email communications and re-engaging past supporters, I helped
increase year-over-year donor participation by 20%. This hands-on experience prepared me to
contribute to mission-driven campaigns that deliver measurable outcomes.

Ex. My coursework in Marketing Metrics, Brand Strategy, and Social Media Advertising has given
me a strong academic foundation in market research and campaign analysis. I’ve applied these skills
through class projects, including developing a multi-platform advertising proposal for a fictional
tech startup and presenting strategic recommendations to a panel of professors. This blend of theory
and application has sharpened my ability to think critically and creatively in marketing settings.

Keep this short and to the point. Reference the position or company again
and any key points you want them to remember about you that make you a strong candidate.
Express your enthusiasm for the possibility of being contacted regarding the position. Thank them
for their time.

Ex. I would welcome the opportunity to further discuss how my background and skills align with
the goals of your team. Please feel free to contact me at (860) 225-1581 or by email at
John.Eagle@students.post.edu. Thank you for your time and consideration—I look forward to the
possibility of contributing to your organization.

Ex. I am genuinely excited about the opportunity to bring my strengths to your organization. I am
confident that my experience and enthusiasm make me a valuable candidate, and I would appreciate
the chance to discuss my qualifications in more detail. Thank you for reviewing my application.

Ex. Thank you for considering my application for the Marketing Coordinator Intern at BrightPath
Marketing Solutions. I would welcome the opportunity to speak with you further about how I can
support your team’s success. Please don’t hesitate to reach out should you need additional materials
or information.